Start With a Grounded Baseline
Before any automation, capture how work really flows today. Track pick-pack-ship cycle time, touches per order, exception frequency, carrier reprints, and after-hours firefighting. Include tool-switching, queue waits, and communication delays. With a grounded baseline, every later gain converts into dollars credibly, letting small teams argue confidently for subscriptions, integrations, and brief maker time without overpromising or relying on vague buzzwords.